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The key to a more sustainable fashion future is to only make a product when it’s needed. Therefore, all of our pieces are made-to-order and are only produced when an order is placed. We want to focus on fewer, better products that are consciously crafted and size inclusive. Our hope is to encourage our customers to build a mindful, curated wardrobe with pieces that will last a lifetime. Rather than focusing on mass production and instant gratification, we believe in a slow fashion approach with a focus on craftsmanship, quality and sustainability.
Founded in 2019 by Chandrima Agnihotri, the brand fuses contemporary aesthetics with artisanal handmade detailing, traditional embroidery and indigenous textiles.
After working with some of the most renowned names in Indian fashion like Rohit Bal and Abu Jani Sandeep Khosla, Chandrima launched her ready-to-wear label from her desire to create everyday pieces using Indian handloom and crafts without sacrificing comfort or style. Drawing inspiration from the cultural richness and diversity of India, the collection is adorned with Chandrima’s hallmark cutwork embroidery and intricate beading.