Varun Bahl
Varun Bahl is a designer who works intuitively; he knows what men and women with active lives and individual style want. He is passionate about both the design process and the ultimate product and is fueled by his artistic sensibility and discerning eye for detail. Self-assured and unassuming, Varun Bahl is a man completely without artifice, as are his clothes. The look is natural, sophisticated and inherently sexy.
Born in Delhi, the designer attended NIFT, the renowned school of fashion technology, and as a student assisted his family’s export business. In 2001 he launched his own line and three years later received both international acclaim and commercial success when he showcased his Spring/Summer 2004 collection in Italy. It was there, with a tough jury of the top 10 design stores in Italy such as Tessabit, Sugar, Penelope, and Luisa Via Roma, that Varun Bahl’s collection was awarded the ‘Best of the Season’ from amongst 20 competing designers from all over the world.
The designer is known for his innovative use of exclusive fabrics and the intricate detailing of his work. The secret of Varun’s success is his ability to look beyond the obvious (what’s in fashion, what look is in, what colours are in) and to continuously revisit and reinterpret his relationship with his customer. He knows who he wants to reach, and he continues his love affair with his kind of customer-elegant, non-conformist, avant garde, experimental, and continuously evolving themselves.