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With wedding season starting in India and Diwali taking place later this month, gold is officially the word of the season. Gold jewelry is often given as a gift during Diwali and the Indian tradition of draping the bride in gold jewels has made India one of the leading consumers of gold in the world. More than just a precious metal, it’s a part of the fabric of our culture.
What also makes Indian gold jewelry so beautiful is the incredible craftsmanship of it’s skilled artisans. And many of the country’s leading jewelers are family owned businesses that date back generations. Senco Gold is a Calcutta based jeweler founded in 1938. They recently launched their new bridal collection called VIVAH, designed with both modern and traditional elements. The collection features mangtikas, earrings, nose rings, necklaces, armbands, bangles, etc. inspired by geometrical shapes, traditional motifs like the paisley as well as floral designs inspired by nature. One of the special features of the collection is that, although, the pieces look quite heavy, the designs are sculpted in an unique way that makes them very lightweight. The new line can be found at the brand’s almost fifty showrooms across India. Take a look at the collection below!
Images courtesy of: Senco Gold