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Call it the Kim Kardashian effect or the access women now have to endless beauty blogs and video tutorials that have shown them how to sculpt, shade, conceal and otherwise hide their skin under layers of makeup. While sculpting and contouring has its place, most women don’t want to transform their face with an arsenal of products. Rather, they want skin that looks luminous, radiant and youthful with minimal time and effort. Enter Sayeda Popal, a professional makeup artist at Pucker – a new, makeup only studio in Soho, New York, who specializes in creating the “toddler glow.” Before that term throws you off, note that it’s in reference to how light reflects off a baby’s skin creating a beautiful glow, which we lose as we get older. Popal’s method helps to bring that back using a less is more approach. Rather than mask the skin with layers of makeup that can dull and age the skin, Popal uses an illuminator to highlight the areas of the face where the light would naturally hit. “The trick lies in enhancing your features using as little makeup as possible. There is no need for foundation, bronzer or any other heavy products. With a little bit of concealer and highlighter you can achieve the most natural glow,” says Popal.
Popal creates the look by first prepping the skin with a rich moisturizer like Pucker’s Brighting Day Protection with SPF 50. She then applies concealer just to the areas that need it to cover blemishes or discoloration. Popal likes to use a peach toned concealer which she says mutes out any darkness that may appear on the skin. Next, she uses an illuminator on the high points of the face that naturally reflect light, like the top of the cheekbones, along the bridge of the nose, the middle of the forehead, and a bit on the cupid’s bow. She finishes the look by lining the waterline with a gold pencil instead of white or beige to brighten the eyes in a very subtle, natural way.
This is a look that works on all skin tones but just be sure to choose an illuminator that complements your skin tone. Those with lighter skin should choose pearly shades while those with darker skin should go more golden. Popal’s favorites include Yves Saint Laurent ‘Touche Eclat’ Radiant Touch, Benefit High Beam and MAC Strobe Cream while we love Smashbox Halo Highlighting Wand and Becca Shimmering Skin Perfector. Popal and the team of makeup artists at Pucker offer makeup applications ranging from $35-$50. The two level makeup studio also has dressing rooms, a vanity filled with hair products and tools, lockers, a shower, and even a professionally-lit ‘selfie studio.’ To learn more about the services offered at Pucker, check out their website at pucker.co and get daily updates about events, promotions and a behind the scenes look at the studio via their Facebook, Instagram and Twitter.